Keyword Research
After selecting a niche, you have to do the simple job of keyword research. You must find all the keywords related to your niche using keyword research tools. Keep a separate word file or excel file for all the possible keywords.
There are many keyword research tools out there, both free and paid. Some of them are
How to do Keyword Research?
Go to anyone of the above tools and put the keyword for which you want to create a site. Then you will see a list of all the related words that people search for on a daily basis. You will also get a rough estimate of how many people search for the term. Now you should maintain a word or excel file containing all the relevant keywords.
There will be short keywords which consist of two or three or four words. You will also find long tail keywords which will be like short sentences. You should choose the short keywords as your main keywords. There can be 3 or 4 main keywords. You must aim to rank high for these keywords because you will get most of the traffic from these. The long tail keywords are those for which you get less traffic. There are many methods to rank high for the long tail keywords which I discuss in the Getting Traffic page.
There are many keyword research tools out there, both free and paid. Some of them are
- Google Keyword Tool
- Keyworddiscovery - Free Keyword Search tool
- Wordtracker keyword tool
How to do Keyword Research?
Go to anyone of the above tools and put the keyword for which you want to create a site. Then you will see a list of all the related words that people search for on a daily basis. You will also get a rough estimate of how many people search for the term. Now you should maintain a word or excel file containing all the relevant keywords.
There will be short keywords which consist of two or three or four words. You will also find long tail keywords which will be like short sentences. You should choose the short keywords as your main keywords. There can be 3 or 4 main keywords. You must aim to rank high for these keywords because you will get most of the traffic from these. The long tail keywords are those for which you get less traffic. There are many methods to rank high for the long tail keywords which I discuss in the Getting Traffic page.
Keyword Research Example
Let us see an example of keyword research in the golf field. If you just put golf and make a search you will get the keywords as follows
In google adwords keyword tool
In Wordtracker free keyword tool
When you see the number of searches for the same keyword in different tools, you will get different types of results. The number of searches is different. The different keyword services use different tools and techniques for getting those numbers, so that is why there is a difference.
Let us go for a longer keyword like, people want to know
When you do these type of keyword research you will get more long tail keywords which people use.
Let us go for a longer keyword like, people want to know
- how to play golf
- improve golf swing
- hitting the golf ball correctly
- professional golf tips
When you do these type of keyword research you will get more long tail keywords which people use.
